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In tough economic times, paying casts, producers and writers proved prohibitive to networks when there were cheaper alternatives.
The cancellation will leave CBS with only two daytime dramas: "The Young and the Restless" and "The Bold and Beautiful." ABC has three soaps left and NBC one.
Through the years, actors Marisa Tomei, Meg Ryan, Parker Posey and James Earl Jones have appeared on "As the World Turns." The show follows families in the Illinois town of Oakdale.
"It's a hell of a Christmas present," said actress Eileen Fulton, who will mark 50 years playing the character Lisa Grimaldi on the show. It's like a divorce." Brian Cahill, senior vice-president and managing director of the P&G subsidiary Tele Next Media Inc., said the company is actively seeking a new outlet to carry the show.
CBS' move was not entirely unexpected, said Carolyn Hinsey, columnist for Soap Opera Digest.
The network and Procter&Gamble were facing pressure to make cheaper shows, but how producers decided to spend their money -- instead of just how much -- contributed to the show's demise, she said.
Gute Zeiten, Schlechte Zeiten is a long-running German television soap opera, first broadcast on RTL in 1992.Despite initial negativity, the characters had a powerful impact on public attitudes, and the show's handling of Colin and Barry's relationship was deemed by many gay activists as something of a breakthrough.The show has been at the centre of much controversy regarding its gay characters kissing on-screen.The network dropped the show and it was picked up by Network Ten, which later aired it on Eleven. Unter uns is the second eldest German daily soap opera, that debuted on RTL in 1994.The show focusses on the characters that live in the same multi-family building at the fictional Schillerstaße 10 in urban Cologne.