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Twitter is still a big question mark for some users, but for businesses, agencies and enterprise organizations, it’s the lifeblood of social media engagement.

Twitter is growing more popular as the top option for social customer service.

But here are the top countries for Facebook users: When crafting segment targets, it’s important to consider the various income levels of your group.

For most businesses, these targets are already planned based on your product or services.

However, data collected from 2016 shows those trends have dramatically changed.

Instagram provides amazing carousel advertising and now multi-image options to show several views of your product or services.

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy.

An easy way to do this is by starting a free trial of Sprout Social, where you can easily pull gender, age and location data of your own social audiences.

In fact, compared to the previous Pew social report, usage among each age demographic increased from 2014 to 2016.

On the other hand, Facebook demographics continue to skew heavily toward women with 83% of adult women using the network, compared to 75% of men.

Knowing your core Instagram demographics can give you better insights into how you can approach the booming social platform.

Instagram demographics have veered toward younger generations since its inception.

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